Zukunftsgeist-Tour
powered by Vitra
Keynote: Dr. Frederik G. Pferdt
The future doesn’t just happen. We create it.
As Google’s first Chief Innovation Evangelist, Dr. Frederik G. Pferdt played a key role in shaping the company’s creative culture and taught at Stanford University for over a decade. There, he trained and inspired some of the brightest minds to unleash their creative superpowers—not just to foresee the future, but to invent it themselves. Now he’s bringing this knowledge to you.
He has guided hundreds of organizations—including NASA, the United Nations, Adidas, the German Football Association (DFB), and Faber-Castell—in discovering new possibilities and actively shaping change. His conviction: The future doesn’t just happen on its own—it begins within us, and we can influence it.
In his new book *Radikal Besser* (Murmann Verlag), he shows how we can transform our fears into the power to act, make courageous decisions, and create a world full of possibilities through creative experimentation.
From Lake Constance to Silicon Valley: Today, Frederik lives close to nature in Santa Cruz, California, where he combines innovation with nature, a love of experimentation, and a forward-thinking spirit.
Featured in over 300 media outlets, including the Süddeutsche Zeitung, brand eins, FAZ, Handelsblatt, and manager magazin.
Sustainability means...
...not just to adapt to change, but to actively shape it.
Companies that embrace new ways of working, creative thinking, and dynamic spatial concepts early on remain innovative and competitive. Those that do not risk being left behind by disruptive developments. Actively shaping the future is a central entrepreneurial task.
Dr. Frederik G. Pferdt is one of the leading voices on innovation culture. Through his “Zukunftsgeisttour,” he demonstrates how a new mindset and appropriate methods can help turn change into an opportunity.
"The future doesn't just happen. We create it."
What if, instead of just waiting to see what the future holds, you actively shaped what happens next?
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